A webinar is a seminar or training course that takes place online with the help of webinar software.
Several people can participate in a webinar, in which the webinar trainer either transmits his picture via the webcam or shares his screen.
And also, Some webinar tools also offer the possibility of conducting surveys among the participants and establishing a chats dialogue.
Advantages of webinar :
The webinar is suitable for both presenters and attendees. That is why the format is becoming more and more popular every year.
Moreover, Webinar makes it potential to hold conferences and meetings anytime, anywhere.
Anyone can contribute to a webinar without leaving work or merely staying at home, on a business trip, or vacation.
No more headaches regarding venue rentals, coffee breaks, and transfers – holding a conference is as easy as clicking the mouse!
Webinar for Online Education :
As a trainer, you can reach a wider audience of students as they won’t have to spend time and money traveling. Participants can tune in to webinars from anyplace.
You can avoid costs related to venue rental, food, and other expenses, allowing you to charge less for the event.
Companies primarily use webinars to train and update their workers.
In today’s fast-paced world, only those who retain the latest industry trends can succeed.
Also, many companies have employees scattered worldwide, so it would be too expensive to bring them all under one roof.
Marketing is one area where webinars can bring the most benefit.
First of all, an online meeting showing casing your product is likely to attract more attention, as video content generates, on average, twice as much engagement.
Secondly, such webinars help you build a long-term personal relationship with your clients.
Goals of a webinar strategy
Depending on the company’s size, you don’t necessarily need a giant strategy, but a few preliminary thoughts and concepts are necessary.
However, for larger companies, a strategic vision is recommended so that the webinar manager protects himself against his superiors.
The webinar strategy intends to create a basis for all activities and the measurability of these activities to be addressed in webinars.
Without a destination, every path is right. To measure your webinar strategy’s steps and activities, you need to set a few goals first. What do you want to achieve with a webinar?